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Articles
by Ira Blumenthal
Ira
Blumenthal has written hundreds of articles
on various business topics...from "branding" to
"strategic alliances." From "change management"
to "success," and more... Four article examples
follow for your review:
Books
by Ira Blumenthal
Ira
is also an author. As well as contributing chapters in a number
of books by other author-editors, Ira's
first book, Ready, Blame, Fire! (Myths
and Misses in Marketing) is widely read and quoted.
Ira will be releasing
two new books in mid-2006.
Click
on the cover of Ready, Blame, Fire!
below for both a book summary and outline of this dynamic
book written by Ira Blumenthal.
"Ready, Blame, Fire! provides the
spark that fuels ideas and insight into unleashed energy and
enthusiasm. Blumenthal is a profound thinker. His observations
and experiences cause the reader to propel into action."
~Debbi Fields, Founder and Former
Chairperson, Mrs. Fields Cookies
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