Examples of
Ira Blumenthal's

Ira Blumenthal
Frequently Asked Questions

When a client hires me, my primary objectives are to offer ideas, information, actionable data, motivation and education. My goals, simply put, are to exceed expectations and deliver value.

Call it "edutaining" or "entertraining," I believe in the power of education through dynamic, exciting and highly spirited presentations.

Needless to say, when you are making that all important decision to hire a speaker (I prefer being referred to as an "educator"), it's imperative that you select the right speaker with the right background and the right message (oftentimes the "right" message is one that is customized for you).

Besides reviewing my background, brochure, references and demo tape, answering your questions is the best way I know to help you make the best speaker decisions.

Anticipating your issues, I have outlined and answered some of the frequently asked questions of me. If there is something that we have missed, please do not hesitate in giving me a call or sending an e-mail.

~ Ira

What are the subjects you speak on?
As a business person with a wide range of varied experience, I certainly can address a wide range of business related topics. However, my strongest experiences are in the areas I call business development.

I address strategic alliances . . . change . . . brands and branding . . . and the future. I am comfortable with most subjects related to "business building," such as marketing leadership and repositioning.

Do you customize your speeches?
There very well may be some elements, analogies, bits of purposeful humor and examples that are standard "Ira," however, I aggressively study the industries and companies I speak for and work hard to make every speech a "signature speech."

How long are your speeches?
I believe the ideal keynote presentation for me is 60-90 minutes . . . and the ideal workshop is either a half or full-day. Again, this is a by-product of your specific objectives.

I have often delivered a keynote or general session speech in the morning, then at the very same conference, conducted a break-out session or a workshop later that afternoon.

What kind of audio-visual support do you require?
I do not use a podium since I like to walk the stage (for a large group) or the audience floor (for small to mid-sized groups). I believe "working and walking" the room is an important speaker strategy. I typically use

  • Hand-Held Wireless Microphone
  • CD-Player

Can you address an audience through interpreters?
Absolutely! I have a good bit of experience addressing groups who speak different languages. I have had speeches concurrently translated into seven different languages. I have also addressed groups in Brazil, Mexico, and Europe with concurrent translation. The reviews and "grades" have always been positive. Success in translated materials is not only about the language . . . it is also about understanding idioms, culture, expressions, humor, etc.

You are marketed as a "business speaker with a motivational flair." What is your business background?
As you can see in my bio, I have spent two-and-a-half decades in business.

I have held sales, marketing and management positions with multi-billion dollar companies (such as the Sara Lee Corporation). I have experienced many functional areas which included successfully fulfilling the position of corporate president. I have a long list of industry awards and honors . . . served as a visiting instructor at Michigan State and Notre Dame . . . actively participate on a number of national business committees and boards . . . and have been quoted in major publications (i.e. The Wall Street Journal, Entrepreneur, USA Today, etc.). I am also the Executive-In-Residence at Georgia State University's College of Business.

I created food industry history with the creation and development of the first restaurant branded food court in an American supermarket. I created a national conference, "Brand-Building For Your Future," as well as the "Branding Institute." I have also been credited with the development of some incredibly important and successful business initiatives for companies such as McDonald's, Wal-Mart, Exxon, United Artists and others.

As the president of CO-OPPORTUNITIES, Inc., an Atlanta-based consulting company, I am the lead counselor for our world class clients which include Coca-Cola, Nestle, Wal-Mart, Harrah's Entertainment and others.

Are you an author?
I am both a writer and an author.

I have written and published many articles on business relating to strategic alliances, brands and branding and business development. I have also served as a guest editor for publications in a number of different industries.

I am also the author of Ready, Blame, Fire! (Myths and Misses in Marketing), an exciting book that focuses on the fourteen major "myths" in business

  • "It won't happen here"
  • "Close enough is good enough"
  • "Bigger is better"
  • "Follow the leader" . . .

and offers learnings from major marketing misses

  • New Coke
  • Eastern Airlines
  • Howard Johnson
  • IBM

There will be two other books out late in 2006.

Can you provide us with reference letters from other speaking clients?
Absolutely! The reference page includes a number of quotes from satisfied clients. For more information, simply contact us and just ask.

I always receive excellent grades on my speeches simply because I work very hard in learning about an industry, company and event . . . and dedicate myself to excellence and exceeding expectations.

Competent speakers can never have a bad day. I am very proud of the references and reference letters we can provide you.

What are your "points of difference?"
I am a high-content business speaker. "Education" is my primary objective. Yes, I motivate, however, I am a business speaker first.

Here are some of Ira's "points of difference."

  • Ira customizes his speeches when appropriate.
  • Ira uses “best practice” stories and purposeful humor.
  • Ira often uses “props” and “video clips” in his presentations.
  • Ira often uses music for his “open” or dynamic “close.”
  • Ira fosters audience interaction very well.
  • Ira will be glad to help a meeting planner with a session “write up” and do an interview or article for the conference, company or association publication.
  • Ira will often “bundle” a keynote speech and a break-out session or panel moderating activity in one day for a client.

How can we learn more about your speaking skills to see if you are the right speaker for us?
1. Let's talk. Give me a call. I am certain that in a few minutes of dialogue you'll know if I am the right person for your important meeting or function.

2. Ask me for a demo video or DVD. Brochures and web sites are nice, however, viewing an in-action presentation is an important tool for you to use.

3. Ask me for some dates and locations of upcoming speeches. Oftentimes, clients will permit a guest to preview one of my speeches. I would welcome meeting you in person and demonstrating before a "live" audience my skills.

© 2006 CO-OPPORTUNITIES, Inc. and Ira Blumenthal, "Great Signature Speeches"
(678) 797-9199 Ira@iraspeak.com