Strength
In Numbers (Strategic Alliances)
Call it
business development synergies, joint ventures, partnering,
or strategic alliances… there is truly “strength
in numbers!” This highly interactive keynote educates
and motivates companies of all sizes (entrepreneurial, second
tier, mid-size, multi-national) on the importance, power and
viability of alliances. After all, we are fast-moving into
“The Age of Collaboration.” Collaborative advantage
leads to competitive advantage.
Change
Is Inevitable. Growth Is Optional. (Change, Re-invention)
There
is one constant in life (and business)… change! Yet,
change is not new. What is new is the incredible speed of
change. Industries, companies and careers have gone from “distinction”
to “extinction” because of their inability to adapt,
adjust and master change. This session offers a high-content,
high-energy, “hands on” approach to embracing, as
well as capitalizing on change in business building. After
all, change is to business what oxygen is to life.
Brand-Building
For Your Future (Branding)
Products
are consumed. Brands are purchased. In our branded world,
we make Xerox copies, blow our nose in Kleenex, snack on Jell-O,
relax in the Jacuzzi and cover wounds with Band-Aids. From
Nike on our hats to Tommy on our shirts to Swatch on our watches
and Starbucks in our cups, branding is critical to business
development. This session focuses on the philosophy, strategy,
guiding principles and “best practices” to create,
build, maintain and manage brand success. After all, regardless
of what your title is, everyone’s a brand manager…
Great examples, provocative anecdotes and purposeful humor
make this a great session, especially when customized for
the industry, client and event. Everyone’s a brand manager!
Myths
and Misses in Marketing (Marketing, Business Development)
Based
on Ira’s book, “Ready, Blame, Fire!”, this
energetic speech (or workshop) focuses on challenging conventional
wisdom. Targeting the fourteen greatest “myths”
in marketing (i.e. “Bigger Is Better!”, “Close
Enough Is Good Enough,” “The First One In Wins,”
“It Won’t Happen Here!,” etc.), participants
learn from history (the “misses”) and gain a well-defined
understanding of the “compelling imperatives” for
success in a complex, highly competitive business climate.
The focus of this session is on business development, quantum
leap growth, alternative channels of distribution and marketing
success.
The
DNA of Success (Success)
In business
and in life, success (and fulfillment) is not an accident.
Using dynamic messages on success from his talk show interviews
with “success stories” such as Colin Powell, Mario
Andretti, Debbi Fields, Tommy Lasorda and others, as well
as his diverse business career, Ira provides audiences with
the compelling imperatives for success, fulfillment and peak
performance. Filled with “best practice” examples,
provocative anecdotes and purposeful humor, this is a high-appeal
speech with great content. The company (and career) on top
of the mountain didn’t fall there!
Managing
Brand You (Personal Branding)
What if
you thought of yourself as a brand? Everyone struggles with
what they stand for… or what they’d like to stand
for… Each one of us is a brand. This speech focuses on
the disciplines of business branding and applies them to the
process of crafting, developing, extending, managing and protecting
your most important brand… “Brand You!” Ideal
for business executives, sales professionals, even non-business
audiences… this is an interactive, high-energy, fun-filled
educational (and inspirational) speech (and workshop) experience.
What if you thought of yourself as a brand?
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